PRIVACY POLICY

Altara Creative Agency, its subsidiaries, and affiliates (collectively, “Altara Creative Agency,” the “Company,” “We,” or “Us”) thank you for visiting the online and mobile resources we publish. We use the words “you” and “your” to mean you, the reader, and other visitors to our online and mobile resources who are, in all cases, over the age of 13. Our privacy statement (“this statement,” “this privacy statement,” and “our statement”) informs you about from whom and the types of personal information we collect, how we use it, who we share it with and why, and what we do to try to protect it.

Online and mobile resources mean the websites and other internet features we own that allow you to interact with our websites, as well as apps we’ve created and distributed to let our customers and followers view our online and mobile resources or otherwise interact with the content we provide.

WHO WE COLLECT PERSONAL INFORMATION FROM

We may collect personal information from the following groups of data subjects: visitors to, and users of, our online and mobile resources; our customers; current members of our workforce and those who apply for posted jobs; and third-party vendors and business partners.

Personal information generally means information that can be used to identify you or that can be easily linked to you (for example, your name, address, telephone number, email address, social security number and date of birth). The privacy laws in some jurisdictions include unique elements in what they consider to be the personal information of the consumers or data subjects they protect. If those laws apply to us, as in the case of the California Consumer Privacy Act (“CCPA”) or European General Data Protection Regulation (“GDPR”), our use of the phrase “personal information” includes the unique elements required by such laws.

The categories of information we collect from each of these groups, and the ways in which we use it, differs. As you may have noticed, it’s possible that the same person could fall into more than one group. Most of this statement addresses our processing and sharing of personal information collected from visitors to and users of our online and mobile resources and our customers.

Nonetheless, we collect and retain the types of professional or employment-related personal information you would expect an employer to have about its existing and former workforce and new job applicants. We provide legally required notices of collection and describe our use and sharing of the personal information of our workforce and applicants in greater detail in confidential internal human resource manuals and documents accessible to members of our workforce, or by publication on the proprietary workforce/applicant portals and apps we operate. In some cases, such portals and apps may be operated by third parties who transfer the personal information to us. In those situations, the legal responsibility to provide notice usually rests with the third party, not us.

In addition, like all corporate enterprises, we buy goods and services, lease equipment and office space and attend industry events. In doing so, we interact with many existing and potential vendors and business partners from whom we necessarily collect certain personal information in connection with our contractual and business relationships. As with our customers, this information is typically limited to minimum business contact information.

WHAT WE COLLECT

There are two types of information that we obtain from you online and then store and use:
(i) non-personal information that’s collected automatically from each visitor, such as your device operating system; and
(ii) personal information that you voluntarily provide to us or that is collected automatically.

By using our online and mobile resources or purchasing our products or services, you are signifying to us that you agree with this section of our privacy statement and that we may use and disclose your information as described.

Voluntarily Submitted Information

If you participate in certain activities via our online and mobile resources, you may be asked to provide us with information about yourself. The types of personal information we collect in those situations include identifiers (such as your name, email address, physical address, and phone number), professional information (such as the business you are in), and financial account information (such as your credit card information). We do not sell, rent, or trade voluntarily submitted personal information with third parties.

If you don’t want us to collect this type of personal information, please don’t provide it.

Ways you voluntarily give us information:

  • Emails and Online Forms

  • Registering for an Account

  • Registering for Events

  • Becoming a Subscriber

  • Social Media and Community Features

Automatically Collected Information

We collect data through cookies and tracking technologies, including Google Analytics, to understand usage and improve performance. You may opt out via Google’s opt-out tools.

We use this data to administer, improve, and personalize our online and mobile resources.

User Beware: External Sites, Apps, Links and Social Media

We are not responsible for the privacy practices of third-party platforms linked to or integrated with our resources.

WHEN/WITH WHOM DO WE SHARE PERSONAL INFORMATION

We do not sell or rent personal information. We may share information with:

  • Affiliates within Altara Creative Agency

  • Government authorities when legally required

  • Vendors and business partners under contractual safeguards

  • In connection with a business transfer or acquisition

YOUR RIGHTS AND OPTIONS

You may opt out of communications, request access, correction, or deletion of personal information, and exercise rights under GDPR, CCPA, and similar regulations.

Requests may be submitted to: Contact@altaracrtv.com

CHILDREN’S PRIVACY

We do not knowingly collect personal information from children under 13.

If you believe a minor has submitted information, contact: Contact@altaracrtv.com

HOW WE PROTECT COLLECTED PERSONAL INFORMATION

We maintain a comprehensive security program using industry-standard safeguards but cannot guarantee absolute security.

THE CALIFORNIA CONSUMER PRIVACY ACT (CCPA)

California residents have rights to access, delete, and disclosure of collected information. We do not sell personal information.

To exercise your rights, contact: Contact@altaracrtv.com

THE EU GENERAL DATA PROTECTION REGULATION (GDPR)

We process personal data under legitimate interest and comply with GDPR obligations. Data subjects may request access, correction, deletion, and portability.

Contact: Contact@altaracrtv.com

CHANGES TO THIS PRIVACY STATEMENT

Effective Date: January 1, 2026

CONTACTING US

Altara Creative Agency
Attn: Legal & Compliance Department
440 N 3rd Street
Reading, PA 19601
Contact@altaracrtv.com

Communication Consent Notice

By agreeing to our terms of service or submitting any forms on our websites, you consent to receive communications from Altara Creative Agency, including email, phone calls, SMS, text messages, and prerecorded messages. Message and data rates may apply.

You may unsubscribe at any time by emailing: Contact@altaracrtv.com

Important Notice

Please do not submit any forms if you do not agree to these terms.